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Website Usability Testing

You've probably noticed... maximizing your web presence is more than "getting" a website. It involves careful planning, professional design and development, optimizing to achieve your business goals and usability tesing.

Usability testing is testing different components, features and aspects of your site to confirm that your digital presence is user friendly, intuitive and the user experience is optimal. We can facilitate the following testing within your digital presence:

  • A/B Testing - is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages.
  • Choice Modeling - attempts to model the decision process of an individual or segment in a particular context. Choice modelling may also be used to estimate non-market environmental benefits and costs.
  • Multivariate Testing - is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous split tests or A/B tests performed on one page at the same time.

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